Richard Brandt vs. Ken Auletta

Book Review: Inside Larry & Sergey’s Brain

By Ravi Nagarajan
Published on February 7, 2010 at 12:18 am

Mr. Brandt’s book is not as well known as  Googled:  The End of the World as We Know It which we reviewed in November.  However, one can argue that Mr. Brandt succeeds in providing a more vivid background of both founders and he also makes a better effort to draw links between their core values and a number of decisions that were made which may appear “crazy” at first but actually led to Google’s stunning success.  It is easy to see in retrospect how conventional thinking could have destroyed Google’s ambitions at several points during the  early years.  The fact that Mr. Brin and Mr. Page stuck to their core values made all the difference.

Read full review @ http://www.rationalwalk.com/?p=4881