Has anybody else noticed that IDG has re-launched the Industry Standard online?
I came across it the other day. The Industry Standard was one of the really great publications born in the dot-com boom, a weekly competitor to the monthlies like Upside, where I was editor-in-chief for a few years. Founded by John Battelle and edited by Jonathan Weber, it was lively, interesting and covered all the important dot-com companies. It had attitude.
The editorial content on the new Standard doesn't have that old Battelle edge, but seems to have the kind of tech news that you can find all over the internet. It includes an opinion that downloadable movies will displace Blu-ray. News about a new virtual world from Gaia Online. A feature called 'Where Are they Now?' profiling what happened to people at some of the big dot-com flame-outs (most of them seem to be doing uninteresting stuff.)
But the main feature of the site seems to be paying people Standard Dollars for making predictions about events in the technology biz.
The idea of prediction markets is very interesting. It works like a futures commodity market. Instead of trying to prdict the future price of pork bellies by buying and selling those futures, you try (at the Industry Standard) to predict events like the odds of Acrobat coming out of beta by August or Marc Andreessen joining the Facebook board.
The Bush administration got into trouble a few years ago for trying to set up a futures market to predict terrorist events, and had to take it down when people complained it was too morbid.
But it probably would have worked. (Strategy Page is not so shy. The odds are nearly 3:1 that
there will NOT be an al quaeda-style attack on the U.S. within the
first 18 months of the new president's term. Whew)
When people put their money on the line to make a prediction -- like whether Google stock will go up or down -- their predictions tend to be pretty good. The accuracy of the predictions depends on how good your information is. If you get enough people betting, you accumulate the wisdom of crowds.
I remember reading an article from a British publication warning that Osama bin Laden was planning a terrorist attack -- published before Sept. 11. Crowds would have done a better job picking up on terrorist clues than the CIA.
Hewlett-Packard once ran an internal prediction market where employees could bet on the coming quarterly profits, and they reportedly did a better job than the accountants.
Still, a much more interesting prediction market is at Strategy Page, where you can bet real money to predict things such as whether a Chinese warship or submarine will be lost to a major accident by the end of the year (current odds say no) or whether President Musharref of Pakistan will be assassinated by Islamic Fundamentalists (current odds say yes.)
However, like the stock market or sports betting, you really only make a financial killing when you have inside information. I find it more fun to just see which way the betting goes.
The Industry Standard needs to liven up its bets (as well as its editorial.) But it's hard to come up with good ideas that people will bet on. So far, no one seems to be placing bets at the Industry Standard on whether Jerry Yang will be ousted as CEO of Yahoo.
But you can rest easy. Strategy page predicts that the Beijing Olympics will NOT be canceled after China invades Taiwan.
No word on whether that means China will actually invade Taiwan ...
(ADDENDUM: The only problem with Strategy Page, it turns out after closer inspection, is that you don't bet any real money. Only real rewards make these things accurate.)
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