Reports are coming out that Google TV 2.0 is in the works. AllThingsD reports that Google is acknowledging the fact that TV producers are going to block it for now, and the new version will emphasize adding Internet programming to the TV stuff you're already getting. Just needs some inroads.
The system also needs design improvements. ZDNet says it should get rid of the keyboard.
Business Insider says it will have faster chips, a better user interface, and Android apps.
Someday the TV programming business is going to have to accept the fact that all programming will come through the Internet. Come on, everything digital is moving to the Internet. Legacy businesses just can't stand change.
Will this end up as another iPhone/Android competition between Apple and Google? We might have an idea next week when the new Google TV is announced at the Google/IO developer conference.