UPDATED, TYPOs CORRECTED 1:30 PM
BASIC INFO AT THIS ANNOUNCMENT:
GOOGLE INSTANT: Google is trying to shorten the time it takes you to do a search BY USING predictions. Start typing in a search query, it keeps guessing what you are searching for. Click TAB to choose the first selection, or scroll down to choose another, or just keep typing until the right result shows up.
Three elements: predictive results, real-time interaction as you type, ability to scroll to search. You may never have to use the "Search" button again.
Here's my live blog:
PR describes this as a state of the union address.
For a list of people resenting, see previous blog post
Schmidt yesterday said 'never underestimate the importance of fast.' Alot of today about speed.
Marissa Mayer. "Obviously we have a really big announcement."
First some updates on what's already been done this year:
Just passed one billion users a week. Already more than 500 changes this year to ranking system and site. Working on triggering so real time more relevant.
Showing Superbowl commercial. (Watch it online.)
Google bubble logo yesterday because want to be FUN and fast, hint at today's announcment.
Now today's stuff.
"A fundamental change in search"
MAYER IS going through a history of search from the early 1900s. Remember how long it took to find info? By 95 could find info in matter of minutes, but static.
Today: Real-time information. GAVE AN EXAMPLE: search lichtenstein mirror sfmoma, get real time results saying on display today.
takes people nine SECONDS to enter search query. then 15 seconds picking right result. GOOGLE HAS Been optimizing SEARCH SPEED, DOWN TO 300 millisecond search time. Also been working on connection times, fiber to home project. But a search takes 25 seconds. MOST OF THE TIME IS TAKEN UP BY HUMANS, NOT THE MACHINES. But there's a physical speed for typing and thinking,
Past few months had insight. RESULT IS "Google Instant."
GOOGLE INSTANT LAUNCHES TODAY
Search is interactive as you type. Demo: Start typing SFM, sfmoma APPEARS ON THE PAGE BEFORE YOU'VE FINISHED TYPING. If first prediction is right, hit tab to complete the search.
Tab on SF Moma, keep typing 'Woman". Get six search results about paintings of women at SF MOMaAcan click on search results. Constantly updates.
The video is the best place to see what this is like.
Thinks this will cut two seconds from search time.
In a year you save 11 hours per year from each saved second per search.
Available today in U.S., few days overseas.
Johanna and Othar:
Othar types a w, gets weather. (What if he wanted Johanna Wright?) It predicts based on what most people are looking for at the time, rather than (JUST) based on your own past searches.
If first result isn't one you want, scroll to CORRECT search ITEM. NO NEED TO CLICK ON THE "SEARCH" BUTTON ANY MORE.