Check out the following reviews for "Inside Larry and Sergey's Brain"
Publisher's Weekly (starred review!)
"Author and technology journalist Brandt provides an in-depth look at famously brainy Google founders Larry Page and Sergey Brin"
"In this must-read for anyone who deals seriously with cyberspace, Brandt has a remarkable profile in present-day innovation and potential."
"...this book delves into the psyches of Page and Brin and describes their transformation from shy and socially awkward computer geeks to skilled business and technology leaders ... will appeal to a large readership..." http://bit.ly/1wtWx
Elise Ackerman, Silicon Beat (SJ Mercury News):
"... you’d be excused for wondering what, if anything, is left to be written [about Google]. The answer, in the case of a new book by Richard Brandt, a former long-time Business Week reporter who also spent five years editing Upside magazine, is quite a lot."
"...chockfull of new insights about one of the world’s most thoroughly scrutinized companies. It illustrates the value that thorough, straightforward, extensive shoe-leather reporting can bring to a even the most over-exposed subject."
"Readers interested in acquiring a deeper understanding of Google’s world would be hard-pressed to find a more knowledgeable guide."
"There are lots of good insights in the book. It’s definitely worth reading."
Clint Boulton, Google Watch:
"'Inside Larry and Sergey's Brain' is the first book on Google that I've read since Randall Stross' "Planet Google" last year.
"The two books are similar and I recommend both to anyone who wants to get a grip on what Google is all about, from its college-like corporate culture, to its philanthropic activities, to its pioneering search service, to applications, etc.
"Where "Planet Google" is a primer on Google, devoted to all of its major businesses and operations, "Inside Larry and Sergey's Brain" looks at Google's core businesses and strategies through the lens of its co-founders, Larry Page and Sergey Brin."
Marc Benioff, CEO and founder of Salesforce.com:
“Brandt takes us inside Google’s stratospheric trajectory and the founders’ quest to revolutionize both the way we find information and the values that should guide twenty-first-century businesses.”
Matthew Hurst, Data Mining (you can't win 'em all!)
"Richard Brandt’s new book outlines the rise to success of Larry Page and Sergey Brin – the Google founders. The title of the book is, however, misleading. It provides no real insight into the psychology or radical thinking of the subjects, but is rather a flattering account of their trajectory coupled with a sympathetic account of their origins.
"Well, now I’ve read a good number of reviews of the book (by searching for it on Google, of course) and the strange thing is, like the book on Google, I can’t find anything but glowing, uncritical comments. With Occam’s razor in hand, I have to assume that this is something to do with me, not the book! Perhaps I’m the wrong audience, or perhaps I took too long to read the thing."
Michael Hickins, Information Week:
"Richard Brandt, who has written a book about the band of bros, Inside Larry & Sergey's Brain (Penguin Group), told me recently that "everything seems to come from Larry and Sergey. Sergey has a stronger interest in the company's ethical or moral stance [while] Larry does seem to be thinking about new products more directly."
"But I think it's instructive to see just how badass these guys can be, even while doing no evil, in order to get their way. Granted, they're convinced that they're right, that they're doing what's best for users, and that they aren't doing evil. But the way they go about it seems a little… dare I say ruthless?
"In his book, Brandt quotes an industry executive as saying: 'As negotiators they are horrible to deal with… Their approach is to push you to the point where you will walk away. They'd hold you over a barrel because they had the power to.'
"Brandt speculates that the pair's unpopularity in the industry could end up costing them valuable partnerships. It certainly explains why so many are more than happy to pile on when they see an opening to stick in the knife."
Shalabh Pandey, Chasing the Storm:
"Richard Brandt’s book is a different take on Google- and actually it is about it’s two young and talented founders from Stanford University- and what goes in their minds while deciding the future of not only their company, but decisions impacting the Internet itself.
"The book hinges on the moral stance of the duo- and the “Don’t be evil” motto of Google.
"Richard does succeed in painting a picture of the duo in your minds. They actually come across as aggressive, resolute (unyielding) and brilliant (obviously)- quite contrary to the warm smiling faces that one is used to seeing in pictures.
"It is an easy read- one of the few books I finished in about 2 days- and a good read for anyone who is starting up- specially in the Internet industry. These guys are icons and we needed to know what is happening in those sharp brains resting on the smiley faces."
New book attempts to get “Inside Larry & Sergey’s Brain” — "Writer Richard Brandt had a problem: Google founders Larry Page and Sergey Brin don’t do interviews anymore. Can he make a book about them work? Will anyone read yet another book about Google? The excerpt on Brandt’s site, “No Longer Status Quo,” is better reporting and writing than most of the turnkey business books that cross my desk. Brandt offers a convincing take that the Google founders’ upbringings made them feel that giving stuff away free on the Internet was, is, and always will be a noble calling. The chapter may also explain why, having tasted it, Sergey and Larry now want nothing to do with pop culture celebrity."
Marty Zwilling, Startup Professionals Musings:
"Since I see so many business plans that are modeled after Google (more search engines, and more billion dollar growth models), I had to take a look at the new book on the Google founders, called “Inside Larry & Sergey’s Brain,” by Richard L. Brandt. It didn’t disappoint me.
"Even the pros should probably pay attention here, to sharpen their game and to improve the accuracy of their assessments about people in general, as well as Google’s motivations and intentions."
Tom Foremski, ZDNet:
"Did you know that key Google technology was born out of the Department of Defense funded Digital Libraries project?
"Did you know that Google’s founders believed search engines should be non-profit because commercialization would taint the results?
"These are just a couple of items uncovered by Richard Brandt in his recently published book “Inside Larry & Sergey’s Brain“.
"Although there are many books on Google, this one seeks to understand Google by understanding the motivations, and the ethical and moral thinking of its founders."