I've started a guest blog on CNBC.com. My first posting is up today.
Bing is a great search engine. It always takes Microsoft three attempts to get charmed.
The problem is that Microsoft has been neglecting one important aspect of its online business: How is it ever going to make money off this stuff?
So far, Bing looks like a money-loser for Microsoft. I performed a fairly obscure search and it gave great search results but found NO ADS that were relevant (Same search on Google came up with five ads)! And all the sites Bling linked to had ads by Google.
Great way to make money -- for Google.
Google figured out six or seven years ago that it not only needed to create a great search engine, but a great engine to match ads to search results.
Maybe after a few more attempts -- about nine years from now -- Microsoft will get that right too.
