PC PRo News reports that Dell has brought in $3 million from tweets, $1 million of which came in just the last year.
What does this say about potential revenues for Twitter? Dell has resisted proposals from Twitter to charge businesses for such tweets. It seems fair to me that businesses should be charged. I consider business tweets to be spam. I keep getting notices that certain tweeters are following me, only to find out they're frm businesses selling things, apparently hoping I will follow them as well.
But it's a good way to find out what Dell has on sale at the moment. An alternative would be to just offer ads off to the side, targeted at the topics one is following. I would have no problem with that.
For that matter, I don't see any problem with ads on any social network. Targeted ads are often just as valuable as the content itself. That would work on Twitter for companies not as well-known as Dell.
These postings from Dell are very valuable. They're opt-in ads. The followers are already in the market for Dell products.
I say, charge!
