Eric Schmidt is telling Republican politicians that they ought to pay more attention to the Internet if they want to get elected. Reuters has a report.
That's good, but I have a request for Google. How about creating a special search category for Politics/candidates/ballot initiatives, with local searches? The idea would be to look for specific sites talking about candidates and ballots. Type in your location and get everything related to local elections.
This would encourage politicians and advocates to use the internet more robustly. The best thing about it is that it could start providing an alternative to inundating everybody with TV ads. Less wealthy candidates could get their information out there without relying on PACs. Any political site or blog could get attention. You could easily find recommendations from groups you trust, rather than waiting for their flyers in the mail.
The impact could be huge. Congress seems incapable of passing any real campaign finance reform measures. But if we had a good, informative place to get real info on local elections, it could reform the political scene all on its own.
It won't eliminate TV ads, of course, but the more such a service is used, the less effective rich advertisers become.
Come on, Google. It's one of the best ways to fight a predominant evil rampant today.